Project Description

The intention of this Mattel campaign was to inform a new audience about the Apples to Apples brand and tell a story about how the game is really an absurd personality challenge that you engage in with your friends and family. To that point the rich ad feature was a personality test to determine just what kind of Apples To Apples judge you were and mimicked real life game play. Answers ranged from Straight Arrow to Dirty Birdie and was determined by your choice of card. I developed not only the game play but the special video selectors, animations and special metric tracking for the client.