At AvatarLabs I mastered dynamic content in advertising and used it across rich vendors, across clients and across a multitude of campaigns. From basic dynamic functions (e.g. switching videos on different dates) to more advanced functionality (e.g. changing languages and content based on geotargeting), I did it all. This “Best Possible Start” campaign for Mattel’s Fisher Price brand is a good example of an ad where I created one dynamic “shell” that pulled in content for different products, promotions and retailers based on a provided retail schedule.