Project Description


As a freelance copywriter I was hired by Max Stax Media to craft the text for a personality quiz and scavenger hunt for CW’s reboot of the CHARMED franchise. Tasked with creating something magical, I dove into research of real Wiccan practices and spell work as well as Myers Briggs personality writings in order to combine the two into a working quiz that would identify Which Witch the quiz taker was most like. A secondary but related project involved the creation of a fictional but realistic prophetic spell. Users were led to the Instagram stories of other CW titles via rhyming two line hints which I custom wrote for each one of the shows in order to find ingredients. After finding all of the items, users were entered into a sweepstakes in order to win one on one psychic readings.