Project Description

Max Steel

The Max Steel digital ads for Mattel were designed and developed to present the characters from a new show to a young audience. There were several phases of the campaign and several looks introducing the heroes and villains but the highlight was the Choose Your Own Adventure story mode in the expanded and pushdown banners. A user could play and replay the story to enter the Max Steel world, meet the characters and use the weapons. I provided the development for all of the ads in the rich campaign.