Project Description


UPDATE: The NARCOS campaign is the 2016 Webby award WINNER in the Display and Banner Campaigns category. Click here for more info.

Awards Won:

  • WEBBY 2016 : Advertising, Display & Banner Campaigns
  • ThinkLA 2016 : Best Visual Campaign
  • IAC Awards 2016 : Best Entertainment Rich Media Online Campaign
  • OMMA Awards 2016 : Rich Media – Campaign
  • IAB MIXX Awards 2016 : Gold: Display Ad

Netflix came to AvatarLabs with an ask for a dynamic advertising campaign for their original series, NARCOS, that would enable them to swap out their key art and messaging by country. Armed with my existing knowledge and expertise in dynamic campaigns I was able to facilitate the pivoting needs of the campaigns as it changed during the building process AND as we used the new Google Web Designer software in house. The result was an incredible success that earned AvatarLabs more Netflix business and the ads were later adapted into more languages as the campaign expanded worldwide.