Project Description

Mockingjay 2

At AvatarLabs, I have been involved in the digital advertising process for Lionsgate’s THE HUNGER GAMES saga since the beginning. For each film in the franchise I was invited to participate in not only the development of the individual ads for the campaigns but the overall brainstorming and ideation process for major website takeovers and stunts. Lionsgate is not the only client that I have worked on this process with but I particularly enjoy that I was able to see the franchise through from months prior to the first film’s drop to the home video release of the entire collection.