Project Description

True Blood

For HBO’s Season 4 of TRUE BLOOD I worked on a digital campaign that aligned with the show’s call for fans to show off who their favorite characters were in the season’s key art. AvatarLabs created a series of ads across a multitude of websites that allowed you to change your experience of the site based on a selection of Red, White or Black. With the user’s selection, the wallpaper and all ads on the page would change to the user’s selection. The campaign won the OMMA “Online Advertising Creativity” award in 2011.